Illuminatix, the Media and PR Cell of Xavier Institute of Management, Bhubaneswar (XIMB), is the institute's window to the outside world. Its activities range from handling press coverage, media and public relations to documentation support, copywriting, editing, designing and activel covering all other student committes.

We strive to ensure media coverage of XIMB through both print and visual media. We also actively participate in online forums and communities in order to promote XIMB among the student community. In short we at Illuminatix externally communicate internal events and internally communicate the external events. We understand that maintaining cordial relations with other B-schools is of immense importance, and strive to achieve the same.

Our mission is to ameliorate the brand value of XIMB amongst the student community and in the corporate world.