Business Communication for Multicultural Workforce in a Globalized World
Banikanta Mishra &Mahmud Rahman
this paper, we present a novel model of intercultural-communication (IC
hereafter) and show that firms would strategically choose a level of
integration within the organization, such that, given the resultant
increase in “internal friction” within employees and decrease in
“external friction” between customers and employees, the cost of such
frictions would be minimum. The paper is organized as follows.
Section-I introduces the concept. Section-II gives a brief overview of
literature on intercultural communication. Section-III delineates the
existing theoretical frameworks on intercultural communication.
Section-IV presents our model and its implications. Section-V concludes
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Xavier Institute of Management, Bhubaneswar - 751013, Odisha, India